Kalaa Planet
Problem:
Artists don’t have an understanding of demands of modern consumers.
They are not able to reach out to the right customers who value their products and are able to only sell locally.
Their output is low.
Prices of handicrafts is very high
Quality of products varies from piece to piece.
Product Description
Mission:
To revolutionize the Indian hand paintings by increasing their adoption in domestic and global markets by using technology and new business models.
To encourage artists practicing the traditional Indian arts by ensuring fair compensation
Vision:
To establish ourselves as a globally reputed brand dealing with different hand painted Indian artforms
To specialize in artforms of 15 states of India
To have physical stores in metro cities of India and 5 locations abroad
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